No matter if you are organizing the trade show, expo show, conference, corporate meeting, festival or a soccer game is all about creating the best experience for your attendees. You got the venue ready, speakers lined up, and all ready to go! Is there a digital solution, that makes your event unique? Here are ideas how to incorporate beacons to make the event innovative, fun, and memorable.
Navigate inside the venue
Another way to make the experience smoother for attendees is providing them with directions when they need it. In our solution, attendees can use the radar module to help navigate throughout the venue.
Seamlessly track sessions
Remember times where you scanned their badges to get the attendance? These times are over - just put the beacon in the room and you know who showed up and for how long.
Inform about what’s happening around
Use beacons for points of interest
Booth Exposure and Lead Retrieval
Collect event intelligence
Spice it up with gamification
Drive app engagement with app-users only perks
Re-target with personalized content based on visit history
Beacons provide you with valuable information about users’ behavior – where they go most, for which types of entertainment, for how long etc. Now, that data can be used to provide them with personalized content in different ways.
For one, it allows you to customize the messaging you push your user during the event. Picture this: your user mostly attends talks about building apps. Reminders and directions to upcoming apps-related speakers and workshops are highly useful. On the other hand, data shows you might want to turn the volume down on, say, marketing topics.
Location data gives you the perfect insights to later retarget users across different channels – email, banners etc. – with ads and offers that fit their preferences.