Wearable vs Location Beacons

Andre Gieniec Event App, Proximity, Session Tracking, Sponsorship

Today's events not only require a native app and great content but need to create a buzz amongst the attendees and on social media.

To find out more about what is the proximity marketing please check this article by Magda: https://hyperlocalplatform.com/blog/proximity-detection-explained/.

Wearable vs Location
Beacons can be attached to the badge or be placed in a single location throughout the event. Both options enhance the customer experience but which one is better for you? Let's compare some features:

Beacon Type

Location

Wearable

Requires App

Proximity Lead Retrieval

Indoors Navigation

Accuracy

Costs

Session Tracking

Networking

Analytics

Heat Maps

Floor Traffic

Alerts

Floor Traffic

Meet Ups

Promote Vendors and Sponsors

Summary
Beacon technology may be the most valuable resource to enhance your event:

  • Increase engagements and attendance
  • Better business connections
  • Less paper collateral
  • Higher ROI
  • Meaningful analytics